A step & repeat banner is also called by many other names like press wall, media wall, red carpet wall, logo wall, or step and repeat wall. It is a publicity background mainly used for taking photos in an event. The term step and repeat comes from a procedure for positioning the same image or different images on plates in numerous places. The sponsors’ logos, sports team name, or movie title are repeated throughout the entire banner in a pattern that’s usually diagonal. A step & repeat banner can be typically seen in red carpet and event photos, trade shows and conferences, sponsorship signage, media events and productions, sports events, but are also utilized in personal special events like weddings, birthdays, proms, graduations, and family reunions.
Step & Repeat Banner Signs
A step & repeat banner is the way to go if you want free viral advertisement. It’s the perfect way to promote your brand because guests will pose in front of your step & repeat banner to take selfies so they can post the event on social media. To make your guests feel more like a VIP, you can opt for additional paraphernalia, such as an actual red carpet, stanchions and ropes, and a professional photographer. They would certainly feel more like a star and post more photos that contain your brand’s logos. You get more instant online presence. Your company will also stand out more at trade shows, which could yield to better than expected return on investments.