Wayfinding signs are useful, instructive and convenient ways of guiding people to where they can find certain areas or departments. These create a system that signals and present other visual reminders to help people move from one place to another in the most effective means possible. According to wayfinding expert Ernest Dwight, there are four types of wayfinding signs, namely identification, directional, informational, and regulatory signs.
Identification signs identify where the reader is currently located and point out to particular landmarks. These tell you where you are or when you’ve arrived at your target place. Directional signs are the typical examples that people think of when they hear or read wayfinding signs. These usually appear at junctions and show you where you should go to get to some areas around the junction. Informational signs inform people about useful things while you’re on your way. These could appear on highways and warn people that there’s heavy congestion ahead or if you’ll be entering a construction zone. Regulatory signs tell everyone about the requirements or regulations in place like no parking signs or those asking you to wear PPE.
Wayfinding signs communicate important messages and help everyone find their way around a specific area. These eliminate confusion, minimize stress, and even build your brand identity. You can also incorporate your chosen design aesthetic to the wayfinding signs. You can make things look good while you’re guiding people. That would certainly make them want to come back.