Decals are plastic, cloth, ceramic, or paper substrate that has printed images or graphics on them. Images or graphics are mostly for advertising purposes. The word decal actually came from the word decalcomania, the English version of decalcomanie. It’s a technique that was invented by the Frenchman Simon Francois Ravenet who eventually relocated to England where he improved and perfected the method that he called decalquer. The word simply means to copy by tracing. A decal craze has occurred during the late 19th century as a result of the Frenchman’s hard work.
Nowadays, there are more different types of decals. Clear decals give an impression that they are part of the glass window, wall, or door where people get to see a clear view of what’s inside. White decals, having a solid background, aid in the readability of the details. Inside-glass decals are attached to the cling side where they will be protected from weather and daily wear of the outdoors. Outside-glass decals adhere on the back, which gives an additional texture and street appeal. Opaque decals cling forcefully to surfaces like stickers so they cannot be removed to be reapplied.
Decals are typically attached to windows, walls, floors, and vehicles. These promotional tools highlight sales, your company’s products, special offers, your brand (logo), store hours, and more. They always catch the attention of prospective customers wherever they may be attached. The best features of these decals are that they are easy to apply, doesn’t really need much maintenance, can be repositioned easily, and having self-leveling material results in not leaving any mess on the surface. It’s truly a great investment for every business owner.