Wall murals are a very impactful form of advertisements that can be placed indoors or outdoors. Indoors, it transforms boring walls into inviting images of your offered products. Outdoors or OOH (out of home), it creates massive exposure, extended reach, and maximum effect to anyone who sees them. These are visible to both the pedestrian and the vehicular population. Some could be seen on freeways and highways, downtown business areas, and commuter and tourist paths. Wall murals could be done traditionally by painting directly on buildings or printed first on pressure-sensitive vinyl (or other materials) and then attached to the walls. The latter is the more affordable option.
Wall Mural Signs
Wall murals are very effective because these have a powerful presence on highways and freeways that sometimes these murals get a landmark status. The fact that wall murals need commitment from a few months to sometimes even years contributes to why that status is achieved. Where you want to place your wall murals is, therefore, absolutely essential in considering your promotional strategies. Even TV and movie production companies are opting for wall murals as their way of promoting their latest or upcoming releases. They have found this way very influential because it somehow gets into the psyche of the masses. The reasons why this happens are because wall murals are impactful, memorable, usually not the same as the official poster but an artist’s interpretation, build a hype or buzz, and sets the film apart.